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Are you in the process of selling your house and wondering how to choose the right realtor? It’s a common question, and the answer can vary depending on who you ask. In this blog post, we will discuss some important factors to consider when selecting a realtor to sell your home.
Lydia Row, a realtor in Tip City, Ohio, shares her insights on this topic. She emphasizes the importance of understanding what you want in a realtor and asking the right questions during the interview process.
One of the key points Lydia makes is that selling a house in today’s market is different from selling a house in the past. Many realtors have traditional systems in place, such as sending out listing flyers, hosting open houses, and posting signs. While these methods can be effective to some extent, Lydia believes that they often benefit the realtor more than the homeowner. Instead, she suggests focusing on online marketing strategies, such as professional photos, listing on major platforms, and creating social media and YouTube videos. These methods can help your listing reach a larger audience of potential buyers.
Lydia also discusses the topic of open houses. While they can be useful, she advises against hosting them in the first week or two of listing your home. Instead, she recommends scheduling them 2 to 4 weeks after listing to create a sense of urgency among buyers.
Pricing is another crucial aspect of selling a house. Lydia cautions against realtors who brag about their strategy of pricing below market value to attract more buyers. While this can lead to a quick sale, it may not necessarily result in the best offer for the homeowner. She advises sellers to be open to accepting a fair price offer and not to agree to price below what they would be comfortable with.
Another common issue with some realtors is overvaluing a home to secure the listing. Lydia warns against falling for this tactic and suggests asking potential realtors to justify their pricing based on comparable properties. She also recommends signing a shortlisting contract that allows you to switch realtors if needed.
In addition to these points, Lydia highlights the importance of having a strong online presence, as 97% of buyers use the internet for their home search. She also emphasizes the value of a realtor’s knowledge and expertise in navigating the entire selling process, from staging and presentation to negotiating offers and dealing with inspections and appraisals.
To illustrate her approach, Lydia shares a success story of a homeowner who chose to work with her over an experienced realtor. With professional pictures, a YouTube video, and strategic marketing, they were able to sell the house quickly and for $5,000 more than expected.
In conclusion, choosing the right realtor to sell your house requires careful consideration. Look for someone who understands the current market trends, utilizes effective online marketing strategies, and has the knowledge and expertise to guide you through the entire selling process. Don’t be swayed by traditional methods or promises of high prices without justification. By asking the right questions and doing your research, you can find a realtor who will help you achieve your goals and maximize your profit.
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